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How It All Started

Bryden was started in 2013 to help and serve independent fashion brands and large companies and e-commerce retailers with their sourcing and garment production requirements.

We handle the whole supply chain process from design & development,, sourcing for fabrics and trims, samples, bulk apparel production, packaging, quality control assessments to arranging delivery of the products.

Above all, we at Bryden look at each project as a partnership where quality and the fun of seeing creative ideas come to life are the most important.

We believe in a world where anyone who has a creative idea and an internet connection, is able to start their own fashion label with us.

To date, we have worked with customers from all over the world, from USA to Tahiti to launch and grow their fashion business and brands.

Our Mission

With our commitment to product quality, craftsmanship and improving our processes, we aim to make the whole apparel manufacturing process an easy, fun and hassle free experience for the customer.

Through our design driven culture, drive and the expertise of each individual employee, we are uniquely positioned to provide best-in-class services to a global customer base.

Our Vision

To be the company that best understands and satisfies the product, service and needs of fashion brands-globally

To provide a good working environment where people are inspired to grow and give their best

To be a reliable and helpful partner that exceeds expectations

To produce products that meet the quality expectations of our clients & their customers

Nurturing a network of partners and building mutual loyalty

Ensure that our partners provide a fair wage and safe working environment

To be a trustworthy partner by upholding the values of honesty and protecting the IP of our clients

Our Founders

I started in the e-commerce and fashion industry by starting my own t-shirt brand called Ardentees back in 2009 as I was intrigued by the whole idea of e-commerce and waking up to see emails of customers buying your products. 

I always wanted to do something creative and felt that Ardentees will be a good medium for cool designers and artists to display their creativity and customers have an outlet to buy creative products. 

I spent a year sourcing from different sources before I finally settle on a manufacturer who was able to produce the quality I wanted for my brand.

I sold off the company in 2013 and went to work for a few fashion / e-commerce startups like Zalora and Lift12 where I help to start their own private labels from ground up from creating the brands. 

In my journey, I have set up & managed design and sourcing teams, sourced for factories and suppliers, setting up system & operations and coordinate the whole supply chain from sourcing to delivery.

What inspired me to start Bryden was when I realised that what I learnt and experienced in my journey will be very helpful to people who were like me when I first started my own brand. 

My goal is help them solve the difficulties I faced in finding a good manufacturer and create better clothing brands.

KAI CHENG HO, Co-Founder

My entrepreneur journey started with Wimdu, a company that provides travel accommodations. 

Wimdu is part of Rocket Internet which is a leading global incubator and has already built some of the world’s most admired and largest internet businesses (including Zalando in Europe, Dafiti in Brazil, Groupon International). 

Being part of a small team, we were able to reach to the top two revenue countries out of 8 countries.

I proceeded on with Rocket Internet’s next venture, Zalora, to lead the production team. The fast-paced environment and coordination was pretty extreme and the ability to hit the KPI every month was crucial. 

With the limited management software that is available to us, I have created management software which is used across Malaysia and Singapore to solve some of the major hiccups.

During my time in Rocket, I came to realize the importance of forward thinking and processes to have an effective and productive environment. 

Having gained experience in creating and refining processes and handling supply chain management, I have decided to set up Bryden with Donovan. 

I believe that the hassle of managing the whole supply chain is taking a toll on many entrepreneurs and fashion brand owners. 

We believe that by offering our services, they are able to focus more on sales and marketing to expand their brands.”

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