With unsustainable habits, practices and business models of the fashion industry today, the world is seeing more than 100 billion garments made and around US$450 billion worth of textiles thrown away, with fashion waste posing a precarious threat to our environment and ecosystem.
Clothing manufacturing also releases 10% of the world’s carbon emissions—an alarmingly higher figure than international flights and maritime shipping combined. With the rise of fast fashion, these worrying metrics are predicted to surge at a dangerous incline.
As the demand for sustainability increases, consumers are becoming increasingly aware of environmentally sound businesses, and are desperately seeking companies & brands that make a meaningful difference for the good of society and our planet.
As a business in the fashion industry, these hard facts are tough pills to swallow, and we want to do something for our people and our planet. Sustainable clothing manufacturing is upheld with importance as we strive to contribute in whatever ways we can toward fashion sustainability and a lower carbon footprint.
BRYDEN’S COMMITMENT TOWARDS THE EDEN REFORESTATION PROJECTS
A bedrock of nature and life, trees play a pivotal role in nature and life. The genesis of ecosystems, these plants build and support wildlife and ecosystems, improve air quality and climate amelioration.
With a global phenomenon caused by factors ranging from large-scale slash and burn farming to forest destruction, deforestation impacts our Earth grievously. Flooding, erosion, and desertification remain commonplace, as the long-term repercussions continue to take their toll on environmental devastation.
Pledging our support towards an eco-friendly future of sustainable clothing manufacturing, we contribute a portion of our proceeds quarterly towards the Eden Reforestation Projects to help alleviate poverty and restore healthy forests through the plantation of trees.
A non-profit organization with fair employment of impoverished communities as their mission, Eden empowers locals to restore and protect forests on a massive scale, with projects across the globe where trees are a vital part of the lives of locals.
We also admire Eden’s unwavering commitment towards providing a fair and consistent income for locals to provide for their families. Creating a positive environmental and human impact while its reforestation efforts aid in restoring healthy forests, the fair labour and working conditions also stabilise farmland, reduces village slavery and decreases extreme poverty.
BRYDEN’S PLEDGE TOWARDS A GREENER FASHION FUTURE
As the need to address climate change becomes more critical, we strive to be more vigilant and mindful by adopting more environmentally friendly initiatives and sustainable clothing manufacturing throughout our supply chain.
What are our founders’ view on sustainability in clothing manufacturing?
I think that while we are on the hot topic of sustainability and having greener options, we should not overlook the importance of recycling. From the beginning process of creative planning right up to the afterlife of a product’s initial intended usage, I think that a lot can be done in the way we consume materials.
We should look at items more than just their initial purpose, and think of ways that they can still be useful and utilized. There are many things that can be recycled into something else and given a new lease of life. For instance, we upcycle textile scraps for testing or training, encouraging the factory staff to use leftover fabrics to make clothes for themselves and families, recycling poly bags or even reusing hangtags as bookmarks or to write notes.
Another important factor we should consider is reducing waste by purchasing the exact amount of fabrics needed and not overproducing just for lower-cost benefits. We should also be doing whatever we can in bulk to use resources efficiently, such as the pre-washing of fabrics.
While it’s challenging to be sustainable in every part of the manufacturing process, we still want to do whatever we can to our best abilities to give back to our planet, which is why we thought of the very basic—planting trees. As nature lovers, Donovan and I often surround ourselves in beautiful landscapes and we see how trees give life to the world.
Beyond its captivating beauty, trees are the hallmark of life, giving us food, oxygen, shelter, bringing down climate temperatures and providing ecosystems for wildlife, and that’s why we’ve made the joint decision to invest in nature.
In a day and age where sustainability is imperative, there are a plethora of ways to be more green, but I feel that the impact might not be tangible.
I wanted to do something that can have a far-reaching footprint that will really have a positive influence, and after considering various options, Kai and I decided that it will be best to contribute to tree-planting NGOs that help with the restoration of forests—an incumbent role in life.
The biggest plants on our planet, trees act as buffers for extreme weather, absorb pollutant gases, combat global warming, houses an ecosystem for wildlife. Trees also offer a peaceful respite of nature where we can disconnect from the hustle and bustle of everyday life and take a breather.
Deforestation around the globe is happening at an alarming rate, with large-scale slash and burn practices, unsustainable agriculture and daily community forest destruction wiping out forests on a massive scale.
Pivotal in our battle against the effects of climate change, I really wanted to work with people who share the same concerns and mentality about creating a more sustainable world.
We choose to be a contributor to Eden’s reforestation program as we were in line with their fair wage model, hiring locals in impoverished communities and empowering them to be agents of change on a global scale.
Eden’s values struck a chord with us, as we have always been believers of ethical, dignified employment in poverty-stricken communities where the struggles of their hardships may lead them to be taken advantage of.
As we work towards a better planet and slow down or eradicate the consequences of climate change, we hope to embark on a journey of sustainability together with our partners and clients, as we contribute to a greener future, hand-in-hand.
From the usage of sustainable fabrics and recycled materials to offering lower minimum order quantities to discourage overstocking, we seek to continue supporting our clients and business with a harmonious relationship that gives back to nature and does not harm our planet in the way that we produce and consume fashion.
We hope to be a part of a collective of fashion companies across the globe working towards a more sustainable future.